Displayed here are six sets of icons individually designed to work in a cohesive group. The creative goal was to craft a library of assets for long-term use across business channels, both internal and external. They live on pages across the client’s eCommerce website, within email campaigns, social posts, paid ads and more. The line weights, curved edges, negative space and color were all considered throughout the process, and are applied to new icons as they’re designed for future use.